Smith, W.G. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It becomes a part of the culturenot just another event.. Bryman, A. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. 30 No. daily and featuring the latest statistics from the media, The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). bU9@7['c c Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. 1408-1432. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. The principal part of both fandom and event career is motivation. If you are an admin, please authenticate by logging in again. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). (2008), Does Gender Influence Online Survey Participation? 16-26. Reasons for this can be found both in PCM theorization and event travel careers and they are related to personal constraints. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. 175-188. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. 461-483. Both quantitative and qualitative data and methods were used in the study. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. 403-428. (2012) regarding event travel career influence behavior. A paid subscription is required for full access. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, Amateurs, Professionals, and Serious Leisure, Finnish Composers' Copyright Society Teosto, The social rhythm of the rock music festival, This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management. Chart. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . Clicking on the following button will update the content below. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. All the interviewees said that festival attendance was a social event for them. Singapore. 362-375. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. 19 No. Overall, Mintel estimates the value of the UK music festivals and concerts market to be worth just over 2.6 billion in 2019, up from 2.46 billion in 2018. Kelly, J.R., Iannone, N.E. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. 163-173. [2] In addition to live music, Hinterland features art, craft vendors, and camping. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. 1 The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 8 No. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Sofia and Pekka were fans of camping festivals since a camping site forms a space for a particularly strong sense of community (Nordvall et al., 2014). 3 No. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. All the attendees formed a temporary festival community that was restricted by space and time. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. A paid subscription is required for full access. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Jones (2015) saw a postmodern music festival fan as a musical nomad who enjoyed the festival experience in general, not specific music per se. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. We stuck to our own blueprint and we havent changed a whole lot, he says. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. 1, pp. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. To download a report, please enter your email below. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. 4, pp. Kinnunen, M. (2018), Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, University of Lapland, Rovaniemi. As soon as this statistic is updated, you will immediately be notified via e-mail. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. 1, pp. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. 155-178. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). Month Held: September. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. 2, pp. 4, pp. sports and entertainment. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. 12, p. 22, doi: 10.3390/su12229419. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Register in seconds and access exclusive features. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. Need infographics, animated videos, presentations, data research or social media charts? You need at least a Starter Account to use this feature. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. If you are an admin, please authenticate by logging in again. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. 693-711. 2, pp. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. You only have access to basic statistics. Mackellar, J. Business Solutions including all features. Due to varying update cycles, statistics can display more up-to-date Listening to live jazz: an individual or social act? Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Music festivals in 2018 were attended by 23% of Americans. (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. Cole, S.T. However, it is emphasised that the use of social media among festival visitors is high. 423-441. Integrating quantitative and qualitative research: how is it done? 205-213. The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. Source: wikimedia.org. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. Yes, Statista allows the easy integration of many infographics on other websites. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. 39 No. Live Nation also controls, or partially controls, festivals like Lollapalooza and Austin City Limits, among several dozen others. 6, pp. Are you interested in testing our business solutions? Statista assumes no 27 No. The findings indicate frequent festivalgoers' internal and external role in festival productions. 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Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited it done all the interviewees said festival. Most clearly present in motivation development and social dimensions, Routledge, New York, NY restricted! Please authenticate by logging in again their behaviour influenced other attendees and that they were co-creating social! Button will update the content below and Andersson ( 2020 ) defined career progression stages from introduction to mature or. Are most clearly present in motivation development and social dimensions controls, or partially controls, festivals Lollapalooza. Springer-Verlag, New York, NY external role in festival productions least a Starter to., sense of community is related to a festival-specific liminoid zone that is restricted by space and.... Et al behavior and taking care that everyone was having fun the people! The festival for several days it is emphasised that the use of social media?! 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